First Bank
  • 19-Oct-2018 to 18-Dec-2018 (EST)
  • Marketing Department
  • Durham, NC, USA
  • Salary
  • Full Time

Comprehensive Medical, Dental, Vision Insurance. 401k Plan with generous Employer Match, Short and Long-term Disability Insurance. Employer provided Life and Accidental Health and Dismemberment Insurance, Voluntary Supplemental Life Insurance coverage, Health Care and Dependent Care Flexible Spending Accounts,Paid Vacation, Paid Time Off, Family-oriented culture that values work/life balance.


POSITION SUMMARY

Under the direction of the Director of Marketing, the Marketing Manager will write for and manage a number of platforms and audiences both in print and online. This position will work with marketing team members, branch personnel, and product line specialists to ensure content and projects meets the needs of all internal stakeholders, is compliant, and provides an outstanding customer experience.

ESSENTIAL FUNCTIONS

  • Create and manage marketing projects that support specific objectives across the bank and in support of the overall strategic marketing plan.
  • Write for and help determine the editorial scope of our print and online advertising and content, along with our website, social media, and email campaigns.
  • Be involved with ad placement and development; suggest copy, imagery, and concepts.
  • Source and plan small business and other videos for the website. Go on video shoots to direct content.
  • Restart the bank's marketing automation efforts in relationship to its CRM for better lead generation, cross-sell opportunities, and overall customer communications.
  • Work with vendor partners to manage messaging and branding.
  • Audit and analyze content performance, make best practices recommendations, and set traffic and lead generation goals.
  • Craft press releases and promote the bank to local and national press outlets.
  • Manage internal communications and intranet website to further the bank's business goals.
  • Brainstorm new and creative messaging techniques.
  • Collaborate with cross-functional teams to develop collateral.
  • Work with tight deadlines, multi-task wisely, take constructive criticism, and adjust project scope as needed to accomplish goals.
  • Adheres specifically to all corporate policies and procedures.  Also adheres to Federal and State regulations and laws including the Bank Secrecy Act.
  • Performs other duties as required. 

GENERAL QUALIFICATIONS 

Knowledge & Experience: These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines. 

  • Bachelor's degree in English, journalism, marketing, or a closely related field. Master's degree is a plus.
  • 3+ years of experience as a journalist, marketing coordinator, or content strategist. In other words, you already have a nice portfolio of published work.
  • Familiarity with Google Analytics, marketing automation platforms (Hubspot, Pardot, etc.), and data analysis is a must.
  • Experience with diverse sets of stakeholders, setting expectations, editing content, and managing large projects.
  • Able to tell a great story, even when tackling complex concepts.
  • Detail oriented, organized, and willing to wear multiple hats at any given time in an environment where one day is likely not the same as the next.
  • Knowledge of the banking industry and experience writing about financial topics are also pluses, but not required.
  • For consideration, please include a resume along with 3 published writing samples. 

Physical Demands/Work Environment: Vision, hearing and speech are required. Individual must have the ability to work with detailed information in a concentrated manner.  

The environment for this position is an open office that is mostly clean and comfortable. It may include some minor annoyances such as noise, odors, drafts, etc. The incumbent is in a non-confined office-type setting in which he or she is free to move about at will. 

The incumbent in the course of performing this position spends time writing, typing, speaking, listening, lifting (up to approximately 25 pounds), carrying, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, pulling, walking, standing, squatting, kneeling and reaching. 

The incumbent for this position may operate any or all of the following: telephone, copy and fax machines, adding machine (calculator), typewriter, computer terminal, personal computer and related printers. 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

 

Mental Requirements: Vision, hearing, and speech are required. Individual must have the ability to work with detailed information in a concentrated manner. The ability to utilize the computer and/or calculator is necessary. Must have reliable transportation and a valid driver's license is preferred. 

The incumbent in this position must be able to accommodate to reading documents or instruments, detailed work, problem solving, customer contact, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, stress, training, multiple concurrent tasks, and constant interruptions.

First Bank
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